With professionalism, commitment and a head full of inspiring ideas, Global Spot Tourism und Event Marketing, München breathes new life into the exciting world of tourism, destinations, airlines, brands and especially the media. Spot on!

We are Spot on

Our Agency Profile

Ihr Marketing und Promotion Agentur fü Werbung und Advertising in Mü:nchen

We are a young, vibrant communications agency full of passion and commitment, brimming with innovative ideas. Our mission is to bring a fresh perspective to the world of tourism, destinations, airlines, brands, and above all, media. Whether it be your product, your campaign or your service, we leverage our extensive experience in the industry to bring the world of communications closer to your target audience.

As a communications agency with collaborative partners, we offer you - our valued client - a full suite of marketing expertise, from media and public relations to marketing and sales. At globalspot, our aspiration is simple: to be a dynamic and professional team of creative talents who are spot on for your creative and communication needs each and every time. Our service is second to none, our communications systems are state-of-the-art, and our commitment to deliver success is absolute.

 

We believe that our people are our best asset! Whether you need a tourism specialist, a journalist or a PR consultant to bring your creative ideas to life, our people are all true professionals in their chosen fields, bringing with them passion, commitment and crucial network contacts to help engage your target audience. As a diverse and talented group of professionals who each bring a unique set of skills, talents and experience, we are confident in our ability to complement the needs of your business.

Oh… and by the way, as a fun, innovative and creative bunch, globalspot is not afraid to be different. We are firm believers that fortune favours the brave. As such, we like to think big, think laterally and think outside-the-box. You can rest assured that with our people, your projects are in the best of hands, with the highest level of service to you and your brand guaranteed!

Spot the Cast

Our Team

Ihr Marketing und Promotion Agentur fü Werbung und Advertising in Mü:nchen

Kai Ostermann

Exec. Man. Director

Promotion, Event und Marketing Agentur in München

Peter Mierzwiak

General Manager

Promotion, Event und Marketing Agentur in München

Annette Kegel

Manager

Promotion, Event und Marketing Agentur in München

Adriana Fischer

Executive

Promotion, Event und Marketing Agentur in München

Henrik Boßmeyer

Executive

Promotion, Event und Marketing Agentur in München

Julia Rohrbacher

Executive

Promotion, Event und Marketing Agentur in München

Jörg Borse

Manager

Promotion, Event und Marketing Agentur in München

Stephanie Siebert

Consultant

Promotion, Event und Marketing Agentur in München

Christian Rottenwaller

Consultant

Promotion, Event und Marketing Agentur in München

Jörg Borse

Manager

promotion werbeagentur marketing agentur muenchen borseJörg has finished his Masters in Arts and Media Science. During his studies he founded the first german-wide university TV acting as presenter, editor and interviewer. He has been working with several tourism-related Public Relations Agencies such as AKB and NEWS PLUS working for Sydney, Maharashtra, Fiji , Sri Lanka and Israel. He also has been managing Corporate Communications and Marketing for major Frankfurt-based banking institutes like Deutsche Bank and KfW. Jörg is our Crisis Management expert. In 1999/2000 he was responsible for all Media and Public Relations activities of KfW for the EXPO 2000 in Hannover, Germany. As travel editor, he also contributes travel stories to various regional newspapers.

Kai Ostermann

Executive Managing Director

Kai Ostermann, Owner and Executive Managing Director of GLOBAL SPOT started his professional career in international banking before further studying international marketing and economics in Germany, Spain and the USA. Following his graduation, he held the position of Marketing Communications Executive with the Spanish national carrier Iberia Airlines and the Northern Ireland Tourist Board. He continued his professional career as Spokesperson and Manager of Media & Public Relations for the Walt Disney Company, in charge of the US-based Theme Park Attractions and Resorts and the Disney Cruise Line in Central Europe.

Since 2001 he progressed as Regional Director for Tourism and Events Queensland representing the Australian Sunshine State with Marketing and Public Relations activity across Europe for which he won the “2009 Best Marketing Campaign Award” for their ”BEST JOB IN THE WORLD” initiative. In 2005, Kai successfully established the Public Relations Agency, News Plus, which was awarded third best German tourism PR agency after only three years of operation.

Peter Mierzwiak

General Manager

promotion werbeagentur marketing agentur muenchen peterOur General Manager has 15 years experience as freelance journalist for local newspapers. While studying journalism externally, during which time he was awarded "Student of the Year", he trained as a Travel Consultant and also worked as an Editor at the weekly travel trade journal "Touristik Aktuell" for three years, specialising in Destinations and Aviation.

For the past five years, Peter has been with the Public Relations Agency, News Plus, in Munich as Public Relations Director where he managed a 10-strong PR team responsible for numerous destinations including New York City, Las Vegas, Sri Lanka, Abu Dhabi, Mauritius, etc.

Adriana Fischer

Executive

promotion werbeagentur marketing agentur muenchen adrianaAdriana discovered her passion for Australia already during her vocational training with the German tourism wholesaler Studiosus. Following her work and travel experience in Queensland, she successfully studied Tourism, Leisure and Event Management at the Sunshine Coast University. At the same time, Adriana gained first working experience within the Queensland travel industry. She is tri-lingual, has lots of positive energy and understands the bigger picture of effective destination management. She is responsible for promoting Queensland in the German-speaking markets.

Annette Kegel

Manager

promotion werbeagentur marketing agentur muenchen annetteAfter successfully completing her studies majoring in tourism management, Annette launched her career with the German Tourist Board in Paris, France. Following her Parisienne experience, she worked for Sylt Marketing GmbH on the holiday island of Sylt for three years as Destination Marketing expert. Since 2007 she is successfully representing the Australian Sunshine State of Queensland across Europe as Market Development Manager in charge of France, Italy and BeNeLux.

Christian Rottenwaller

Consultant

promotion werbeagentur marketing agentur muenchen christianChristian Rottenwaller joined the team of Global Spot after his studies of Tourism Management at the University of Munich. He has gained first professional experiences in Public Relations and Destination Marketing in various roles prior his studies. He is our special event and social media expert. Christian loves to explore foreign countries and its different cultures, eg. Australia, South East Asia and North America.

Julia Rohrbacher

Executive

promotion werbeagentur marketing agentur muenchen christianJulia Rohrbacher successfully completed her apprenticeship as a cruise specialist sales agent after finishing her university degree in International Tourism. Her love to travel to places on places brought her to the cruise ships industry. Now she will go on board various leisure vessels in the Whitsundays of Australia and Fiji as Sales Executive for Marine Tourism Management across Europe.

Stephanie Siebert

Consultant

promotion werbeagentur marketing agentur muenchen christianIt was Stephanie's love of sport and the Olympic Games that brought her Downunder after finishing her business and tourism related studies and stints in the USA and Spain. In Australia Stephanie worked as Sales and Marketing Manager for Captain Cook Cruises, followed by a position for a well-respected small group eco tour operator in the Northern Territory. In 2007 Stephanie started working for the Kingfisher Bay Resort Group heading the international sales and marketing efforts of the company and also „Australia's Nature Coast“ in the European marketplace to promote the combined regions of Fraser and Sunshine Coast as world-glass eco tourism destinations.

Stephanie is a qualified trainer and worked at a Colleges and Universities in Australia and China and is now a lecturer at the university in Heilbronn. At Globalspot Stephanie has been a freelancer for the past 2 years.

Eva Huber

Executive

promotion werbeagentur marketing agentur muenchen evaAfter having finished her traineeship to become a foreign language correspondent, Eva Huber discovered her passion for travelling through a working holiday stay in Australia. Since then, she has used every chance during her BA-studies of languages, literatures and cultures to go abroad to discover foreign countries and learn about new cultures. Therefore, she has good knowledge of the tourism industry and can also use many of her acquired competencies during her studies in our team.

Henrik Boßmeyer

Digital Marketing Support

promotion werbeagentur marketing agentur muenchen henrikAfter finishing his vocational training in international management, a one-year work-and-holiday stay in Australia excited Henrik to join the tourism industry. He finished his studies in Tourism and Travel Management at the University of Applied Sciences Worms including a semester abroad at the Griffith University in Queensland. Based on his affinity and know-how in Digital Marketing, he supports the team of Tourism and Events Queensland team with regards to Social Media and online marketing projects.

Spot By Spot

Our Service Portfolio

Ihr Marketing und Promotion Agentur fü Werbung und Advertising in Mü:nchen

At globalspot, we understand your business is unique and that a ‘one size fits all’ service will not do. By closely examining your creative and communication needs, we determine which elements of our full service suite are spot on to successfully position your product and prominently convey your message. This way, we establish your point of differentiation, making you stand out from the competition.

Click here for an initial, no-obligation discussion on the services we offer and how we can help you.

Destination Representation - Brand Management

If you’re seeking an experienced destination representative or product marketer in the European market, globalspot can offer you a virtual office of highly capable professionals using state-of-the-art technology without the costly overheads. Running your office from our Munich-based agency is an efficient and effective way to engage with major travel companies and trade partners without the high costs and ongoing commitment of a physical office.

Our Trade and Consumer Marketing service portfolio includes:

  • Strategic marketing counselling (trade/consumer insights, recommendations, short-term conversion, long-term positioning)
  • Implementation of innovative and integrated trade and consumer marketing programs
  • Travel industry marketing intelligence research and trends monitoring
  • Trade engagement with tourism wholesalers, retail travel agents and C+I planners
  • Liason with stakeholders such Tourism Australia, other state tourism organizations, airlines
  • Trade Education, Training Sessions, Trade Show Presence, Roadshow Participation, Famils
  • Relationship building with non-tourism product promotion partners
  • Product Development, Packaging, Enquiry Management
  • Brochure + Product Analysis
  • Strong focus on digital and social media marketing opportunities
  • Social and Digital Media management (Twitter, Facebook, YouTube, Xing)
  • Viral-Marketing, Dialogue Marketing, Online Training Course
  • Branding, Advertising, Collateral Production
  • Promotions + Event Management
  • Market Research + Market Intelligence, Research Focus Groups
  • Information Technology, Web Management
  • Administration, Database Management
  • Budget Management
  • Reporting, Monitoring + Controlling
  • Return-on-Investment Evaluations

Media - Public Relations

From press releases, press kits, and newsletters to press tours, editorial visits and key contacts with journalists from radio, print, television and online media … we create press and publicity material and leverage key media relationships to convey your message to the world - spot on! From seamless editorial to tactical distribution of your written news, from working with individual journalists to planning and executing large press trips …. we provide undivided care and attention to influential decision-makers, thereby enhancing your company’s reputation. And if the news is less than positive, we at globalspot see crisis PR as an excellent opportunity to position our clients positively in the minds of the consumer. With our public relations, we will help your company achieve its full potential - spot on!

Our Media and Public Relations service portfolio includes:

  • Strategic media counselling (insights, recommendations, short-term conversion, long-term positioning)
  • Implementation of innovative and integrated public relation programs
  • Media intelligence research and trends monitoring
  • Strong focus on digital, broadcast and social media opportunities
  • Social and Digital Media management (Twitter, Facebook, YouTube, Xing)
  • Daily contact with media (TV, radio, print, online) and tourism stakeholders/partners
  • Visiting journalist programme: group & individual, experiential opportunities
  • Press conferences & broadcast appearances, including celebrity endorsement
  • Regular press releases, story idea development, forward features & press kit production
  • Media events, functions, meetings, workshops, media missions and awards
  • Media training, interviews & speech writing
  • Use of (ready-to-broadcast) video news releases and podcasts
  • Communication with top travel bloggers
  • Crisis Communications Management
  • Measurement, monitoring and evaluation
  • Data management – contacts, content and image archive management

Digital Marketing

In today’s age of modern communication, traditional news on paper can be slow in reaching its readers. That’s why you need to consider a strategic and dynamic, results-oriented approach using online media and digital marketing. At globalspot, we offer a variety of such services to help connect your business to your customers, converting opportunities into results. Our services extend far beyond the dissemination of electronic newsletters and press releases. We have a fully equipped online press centre which helps us provide regular and spot on news updates.

We offer integrated, consumer facing public relations programs based on the growing significance of digital, broadcast, social and mobile channels as the primary information and communication source in addition to traditional media based publicity. We also offer online media planning and buying, online marketing strategies, e-commerce platforms and blogs, forums and viral marketing. Whether it’s helping you retain ongoing business, attracting new business or developing brand identity, through the use of the worldwide web we can help you redefine the way you do business.

Promotions - Product Placement

We believe your brand or destination should be recognised, distinctive and uniquely positioned to appeal to new target audiences. At globalspot, our desire to conjure up new, innovative and unconventional ideas, coupled with years of experience in cross-media and cross-marketing, will help you prominently display your product to the world.

Our exclusive relationships with high profile companies from within the fashion, automotive, food and perfumery industries are crucial to establishing the all-important cross sectoral alliances required to capture the imagination of contemporary consumers. At globalspot, we make you stand out!

Advertising

We understand that the key elements of classic advertising --- ads and billboards, trailers, flyers and brochures --- are still vital in retaining existing customers and attracting new ones. At globalspot, we also comprehend the balance between innovative layout and content, as well as the effect of recognition on the purchase decision.

That’s why we are able to offer you expert and spot on advice on how your brand can navigate the world of advertising … across time, place and cultural boundaries. We will work with you from creative conception to media planning, buying and evaluation. At globalspot, your success is our success!

Destination Representation - Brand Management

Media - Public Relations

Digital Marketing

Promotions - Product Placement

Advertising

In the Spotlight

Our Clients

Ihr Marketing und Promotion Agentur fü Werbung und Advertising in Mü:nchen

Global Spot ist Ihre Agentur in München für Tourismus Marketing, Werbung, Events und Promotion

Global Spot ist Ihre Agentur in München für Tourismus Marketing, Werbung, Events und Promotion

Spot Us

Contact

Ihr Marketing und Promotion Agentur fü Werbung und Advertising in Mü:nchen

Nutzen Sie einfach unser Kontaktformular oder rufen Sie an. Gerne helfen wir Ihnen bei Ihrer Anfrage oder geben Ihnen weitere Informationen über uns und unsere Leistungen.

Global Spot GmbH
Oberbrunner Str. 4
81475 München
T +49 89 7596988 -20
F +49 89 7596988 -10
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