We are Spot on
Our Agency Profile
With professionalism, commitment and continuous ideas, Global Spot brings a breath of fresh air to the world of tourism, destinations, airlines, brands and especially the media. Whether classic and analogue or hip and digital, we offer tailormade and on point solutions!
The search for the right idea, the perfect slogan, a unique campaign, that certain something to set you apart from the rest...
At Global Spot we are totally dedicated to this search. With professionalism, commitment and a head full of ideas, we are a young, vibrant and creative agency that brings a breath of fresh air into the world of tourism, destinations, airlines, brands and above all, the media. We do digital marketing as effortlessly as analogue marketing.
We hit the keys of leads, seeds, paid and organic posts as confidently as those of Search Engine Optimization (SEO), storytelling and native or influencer marketing. No matter what tools you use, you can be sure of the Global Spot consultants’ professionalism and dedication.
Our know-how is impressive, but our agency alone can’t cover everything. We know this, and always have the right solution at hand. To capably cater to our clients discerning communication needs, we use the expertise, experience, and winning strategies of our partner agencies in the fields of (digital) marketing, design, photography and audio media. Together with our innovative advertising and IT partners, we offer a modern, creative and comprehensive communication and marketing portfolio. Together, we want to take the world of communication off its hinges or - if you want to start with a little less - we’ll simply bring your campaign or news to the right people with precision.
Our goals are ambitious - just as your expectations of us are. Hence we work with you to develop tailor-made solutions. Your needs are in the best hands with our highly motivated and experienced team. Even though we may not always be able to read your mind, we will always try to find a craft solution. That's a promise!
Meet our team players, because we all know that it's the people 'behind' the telephone or computer that give creative ideas a face. As different as their respective areas of expertise are - whether in tourism, journalism, digital media or PR consulting - all are true professionals in their field. They each bring extensive experience, commitment, inventiveness and crucial contacts to the important target groups, as well as a certain amount of esprit, which will often lead to original and unique solutions. That decisive 'extra' attention you and your brand need is therefore guaranteed.
The Players
Our Team
Kai Ostermann
Executive Managing
Director
Peter Mierzwiak
Media &
Public Relations Director
Annette Kalthoff
Marketing & Trade Relations Director
Jörg Borse
Arts, Culture and Corporate Communications Specialist
Oliver Blum
Social Media and Artificial Intelligence Specialist
Oliver Blum
Social Media and Artificial Intelligence Specialist
Oliver is our youngster and "influencer" in the team. He's an innovative expert for all common social media channels as well as all aspects of online communication and content management. His digital affinity and versatility enable him to select the most suitable and target audience-appropriate approach on each e-platform. He is as comfortable on Instagram or YouTube as he is on TikTok, Pinterest or Facebook. A key part of his work with us is also recognizing and utilizing new trends to fully exploit the viral potential of our PR and promotional campaigns. Successfully building community relationships on social media is of central importance to him. Oliver is a sporty adventurer who loves traveling. He climbs the highest mountains and no peak is too high for him.
Jörg Borse
Arts, Culture and Corporate Communications Specialist
Jörg has finished his Masters in Arts and Media Science. During his studies he founded the first german-wide university TV acting as presenter, editor and interviewer. He has been working with several tourism-related Public Relations Agencies such as AKB and NEWS PLUS working for Sydney, Maharashtra, Fiji , Sri Lanka and Israel. He also has been managing Corporate Communications and Marketing for major Frankfurt-based banking institutes like Deutsche Bank and KfW. Jörg is our Crisis Management expert. In 1999/2000 he was responsible for all Media and Public Relations activities of KfW for the EXPO 2000 in Hannover, Germany. As travel editor, he also contributes travel stories to various regional newspapers.
Kai Ostermann
Managing Director, Europe
Kai is an accomplished marketing and communications professional with 30 years in the Travel & Tourism industry representing companies such as Lufthansa, Iberia Airlines, Aerolineas Argentinas, the Irish Tourist Board, and Walt Disney Parks & Resorts (Europe and the Americas) where he helped drive media and promotional coverage of Walt Disney World’s 25th Anniversary, the grand opening of Disney’s Animal Kingdom, and the global Millennium celebration.Following his time with Disney, Kai joined News Plus Comms as Managing Director of Europe, where he successfully managed press and publicity for destinations such as Australia, Hawaii, Texas, Kenya, India and the Seychelles. In 2009, Kai launched his own company – the representations agency Global Spot focusing on tourism and travel industry solutions in Europe. He has represented Tourism and Events Queensland as Director Europe for the Australian Sunshine State with sales, marketing and public relations activity across Europe (incl. the Nordic region) for which he won the 2009 Best Marketing Campaign Award for the “Best Job In The World” viral promotion in Germany.
Kai is recognized as a passionate, driven and enthusiastic go-getter. Equally comfortable when speaking German, English or Spanish, he has proven himself to be a strategic asset on multiple continents and is seen as a positive influence on those around him.
Peter Mierzwiak
Media & Public Relations Director
Originally trained and operating as a travel agent, Peter started his media career as editor of the German weekly travel industry trade magazine Touristik Aktuell. He specialized in the subjects of destinations and aviation. After four years as a journalist, Peter played an instrumental role in establishing the new communications agency News Plus Comms in 2004. As Director of Public Relations he managed a team of PR professionals responsible for numerous airlines and destinations including New York City, Las Vegas, Sri Lanka, Abu Dhabi and Mauritius.
In 2009, he was appointed as General Manager at Global Spot representing all press and publicity as well as social media activities across the European markets for various Australian Tourism Organizations such as Tourism & Events Queensland, Tourism Tropical North Queensland, Tourism Whitsundays and Mackay Tourism.
Well respected within the industry, Peter is known for his strong work ethic and interpersonal skills. He is seen as an excellent storyteller who is able to leverage contacts within his vast media network as needed.
Annette Kalthoff
Marketing & Trade Relations Director
Annette launched her travel and tourism career with the German Tourist Board in Paris, France in 2004. Beginning in 2005 and following her Parisienne experience, she worked for Sylt Marketing on the German holiday island of Sylt as their Destination Marketing Manager and expert in the MICE sector.
In 2007, Annette became the Market Development Manager for Queensland in Europe with oversite of France, Italy, Benelux and Scandinavia. While at Global Spot, Annette is instrumental in expanding the pan-European visitor numbers and expenditure to the Australian Sunshine State.
Full of positive energy, Annette is a highly organized and analytical leader who understands the bigger picture of effective destination management and product development. She is fully conversational in German, English, and French and is integral to the success of the Global Spot team.
Point by Point
Our Service Portfolio
You are unique, as is your brand and your news, and this is exactly what we want to convey. Together we will find a common path with you through the ever-expanding media and consumer labyrinth. Point by point, we check which elements from our full service portfolio are the right ones to position and present your product in the best possible way.
Our excellent contacts to the most important media figures, influencers and bloggers as well as to the TOP decision-makers and entrepreneurs open the decisive doors that lead to success. One click is all it takes for us to introduce you to our agency and our communication portfolio in the first meeting.
Destination Representation - Brand Management
Are you looking for representation of your destination in the German-speaking market or for the perfect marketing of your products? Then look no further than our Munich-based agency. We’ll save you the costs of having your own office. With our state-of-the-art communication technology, we offer you the perfect starting point for establishing contact with the most important representatives within the travel industry as well as with tour operators. We are cost effective, quick, safe and efficient. Of course, the same things apply to the TOP media opinion leaders, the most important bloggers, influencers and finally, your final customers.
Our Marketing Service Portfolio:
- Strategic marketing consulting (recommendations, SWOT, short-term implementation, long-term positioning)
- Introduction of innovative and integrated marketing programs
- Digital marketing, content marketing, search engine optimization (SEO)
- Viral marketing, dialog marketing, online training
- Market research, focus group discussions, and trend observation
- Integration of tour operators, travel agents and MICE agents
- Cooperation with interest groups, tourism organizations and airlines
- Info conferences, fam trips, road shows, virtual events, trade fair presence
- Promotional partnerships with non-tourist product suppliers
- Product development, product analysis, enquiry management
- Brochure production and distribution
- Social and digital media management (Twitter, Facebook, YouTube, Xing, TikTok)
- Brand building, marketing, advertising material production
- Promotion & event management
- Information technology, web management
- Administration, database maintenance
- Budget management, controlling
- Reporting, return on investment valuations
Media - Public Relations
Press releases, newsletters, research trips, visits to editorial offices, virtual media appointments, contacts with the most important journalists in the audio/print/TV and online media and of course, the best contacts with influencers and bloggers: we offer you the entire range of success-oriented press and public relations work. From the perfect idea to the editing and distribution of your written news, from the organization and implementation of individual journalists or large press trips to intensive contacts with influential decision-makers: our consultants are sure to find the right words, pictures, and films, but above all, the right way to give your news the publicity it deserves - especially in times when things might may not be going so well. At Global Spot, we also see crisis communication as an opportunity to position your good name in the public domain.
Our Media and Public Relations Portfolio:
- Strategic media consulting (recommendations, short-term implementation, long-term positioning)
- Introduction of innovative and integrated public relations programs
- Intensive integration of digital social media (Facebook, Twitter, YouTube, Instagram, TikTok)
- Communication with top travel bloggers and influencers
- Media research and trend observation
- Daily contact with media (TV, radio, print, online)
- Journalist trips (accompanied groups, individual research trips)
- Press releases, press kits, communication planning
- Appearances on radio and television
- Involvement of celebrities
- Virtual media events, meetings, workshops, media missions and awards
- Media training, interviews and speech writing
- Creation and use of ready-to-broadcast video news releases and podcasts
- Crisis communication management
- Media monitoring and evaluation of success
- Data management - contact-, content-, and image-archiving
Digital and Viral Marketing
News is often already out of date when it hits the shelves. For example when the good old press kit has reached its recipient or the mail was read late in the overflowing inbox. Global Spot offers you all the possibilities of online media and digital marketing that go far beyond sending newsletters and press releases by email. In addition to an online press centre with everything that journalists and opinion leaders need today, daily news updates are also indispensable.
First, we analyse your specific needs and then we design all of the appropriate activities that will quickly and precisely address your target groups. To do this, we use all newly available communication channels in addition to traditional ones - whether print and AV media, internet and digital media, bloggers, influencers, or social networks. We also use all new and promising means such as Search Engine Optimization (SEO), content marketing and paid and organic posts to generate leads and seeds. Innovative raffles, promotions and unique social media tools complete our offer to secure new customers for you and your brand.
StudiVZ was yesterday, Facebook, YouTube, Instagram, and Twitter are still 'in' but they are also ageing with time - TikTok is the latest phenomenon. And yes, it's true: depending on age and interest groups, the different social media channels have taken on a decisive role in our lives. Influencers, whether consciously or unconsciously, have long been part of our everyday decision-making processes and are playing an increasingly important role in marketing. Whether with a blogger, Instagrammer or YouTuber, with the right contacts you can increase reach, engagement or conversion in a targeted manner.
Our expertise will support you in this process and connect you with exactly the right multipliers through our successful social media relations.
Promotions and Product Placement
You want your brand, your destination, to become better known, more distinctive and appeal to completely new target groups? Then our agency’s promotional offers are right for you. Our love for new, surprising and unconventional ideas as well as our extensive experience in the areas of cross-media and cross-marketing are further plus-points for our consultants.
Exclusive contacts with well-known companies, bloggers and influencers from the fashion, car, food and beauty industries are indispensable criteria for entering new image dimensions. We at Global Spot have them. Demand the (im)possible!
Advertising
Who doesn’t know them - the most important elements of classical advertising: advertisements and billboards, trailers, flyers, brochures and advertorials, which are still indispensable today to both keep old customers and simultaneously win new ones? Of course, we are familiar with the balancing act between innovative layout and content requirements on the one hand and recognition effect or buying interest on the other.
We will advise you on how your brand can navigate the advertising world and find new customers. After concept creation, we’ll support you with media planning, budgeting and evaluation. We are committed to successfully working with you to ensure your brand is top of mind in this highly competitive world.
Content Management
"Content is King" - is an often heard and much quoted saying in marketing circles. But it is not always that simple to communicate the “correct” content in the “correct” manner. The art of successful content management lies not only in creating interesting and up-to-date content, but also in getting it to the “intended” target audience quickly and efficiently via the “correct” channels.
Content in the form of text, images, audio or video must definitely be tailor-made and creative. With our experience and innovative ideas, we can support you with the challenges of content management – we’re always looking for relevant content. With Content Seeding and Search Engine Optimization (SEO), we let the search engines help us get started.
Destination Representation - Brand Management
Digital and Viral Marketing
Content Management
Media - Public Relations
Promotions - Product Placement
Advertising
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Celebrity Cruises
Online: www.celebritycruises.de -
San Francisco Travel
Online: www.sftravel.com -
Tourism Tropical North Queensland
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Best of Travel Group
Online: www.botg.de -
Boomerang Reisen
Online: www.boomerang-reisen.de -
Cabaneo
Online: www.cabaneo.com -
Fairflight Touristik
Online: www.fairflight.de
In the Spotlight
Our Clients
